Sustainability
Sustainability has inspired me through my whole life in one way or another, especially social sustainability. Why, well I believe that everything starts with us as humans. If we have decent food to eat and fresh water to drink, that we feel safe and have a place to belong, we tend to be very curious and smart creatures. These are basic needs, yet one of the global goals is “Zero Hunger” …!
Now, I believe in Dieter Rams “10 principles of good design”, they are old but yet so important. I also try to follow Ingvar Kamprads vision about "Democratic Design". IKEA Describes their vision as a tool which has five dimensions; function, form, quality, sustainability and low price. When there is a balance between all five, the design is to be considered as democratic. And that's partly what sustainability is about, being democratic.
As a designer, or society developer, it is very vital to enrich people’s life and living in our complex society. To embrace for instance wicked problems within health, education, security and equality, and solve them, is a designer’s mission and life’s work. To be able to do so, behavioral science and psychology mixed with the understanding of people’s, as well as mother earths, needs is the very best source to inspiration in bringing new solutions to life.
As a designer the many people’s health, both physical and mental, is a key factor for a sustainable social cohesion. A sustainable consumption and production together with an economic development goes hand in hand with a more environmentally friendly living.
It is important to be globally connected, but still locally produced. I believe in “design thinking” to face the challenges we are currently living in; a sustainable thinking is a key to successful and pure results. My creations have my fingerprints all over it, and I want my kids, and there kids… to be proud of my work.
Now, I believe in Dieter Rams “10 principles of good design”, they are old but yet so important. I also try to follow Ingvar Kamprads vision about "Democratic Design". IKEA Describes their vision as a tool which has five dimensions; function, form, quality, sustainability and low price. When there is a balance between all five, the design is to be considered as democratic. And that's partly what sustainability is about, being democratic.
As a designer, or society developer, it is very vital to enrich people’s life and living in our complex society. To embrace for instance wicked problems within health, education, security and equality, and solve them, is a designer’s mission and life’s work. To be able to do so, behavioral science and psychology mixed with the understanding of people’s, as well as mother earths, needs is the very best source to inspiration in bringing new solutions to life.
As a designer the many people’s health, both physical and mental, is a key factor for a sustainable social cohesion. A sustainable consumption and production together with an economic development goes hand in hand with a more environmentally friendly living.
It is important to be globally connected, but still locally produced. I believe in “design thinking” to face the challenges we are currently living in; a sustainable thinking is a key to successful and pure results. My creations have my fingerprints all over it, and I want my kids, and there kids… to be proud of my work.
Best Regards
Martin Bergman
Martin Bergman